Bluffton, Ind - July 2, 2008 - Neoti Broadcast Network is excited to announce their partnership with the Three Rivers Festival. This partnership will bring more than 400,000 attendees in direct contact with digital signage. Placing HDTVs throughout the festival, promoting events, sponsors, and local businesses, patrons will be entertained and informed in ways the Festival has never done before.
Neoti will be installing six screens in the Event Pavilion, with a number of other screens throughout the festival. The screens will feature a special thanks to title sponsors, area business advertising, a listing of events happening around the screen locations as well as a live weather forecast.
Shannon White, Executive Director of Three Rivers Festival, is excited about what the partnership will bring. "I am very pleased to be partnering with Neoti. It allows us to provide additional marketing for our sponsors and also allows us the opportunity to provide the public with up-to-the-minute information."
"As digital signage continues to grow into new communities and new avenues of display, Neoti recognizes the importance of educating and acclimating the audience to the new technology," says Derek Myers, President of Neoti. Neoti is currently in 11 locations throughout the Fort Wayne Market connecting with 70% of the city's populous.
The Fort Wayne Newspapers Three Rivers Festival is an annual 9-day celebration of the Fort Wayne and Northeast Indiana community. Events include an arts fair, children's activities, senior's events, national acts, concessions, a marketplace and a parade which adds up to fun for the whole family. The Fort Wayne Newspapers Three Rivers Festival will be 40 years old (Happy 40th Birthday!) in 2008. With an estimated attendance of 400,000 people, it is second only to the Indy 500 Festival in the state of Indiana. The Fort Wayne Newspapers Three Rivers Festival takes place at Headwaters Park in downtown Fort Wayne.
