Testing this out
We recently celebrated a special day at Neoti, celebrating years of product development and partnership! We announced that we are the world’s first, and currently only, Pantone™ Validated and SkinTone™ Validated LED wall, UHD Pro XF+. I had some thoughts I shared on that occasion, and I wanted to also do a quick blog recapping those ideas.
The LED video display industry is the fastest growing display category and is expected to continue with exponential growth. Many are reporting on lighter, brighter and tighter pixel pitches. They are focused on resolution or display resiliency, and this is important. But they are missing something.
What about color fidelity? What about delivering content as it’s intended to be viewed by the creator? Reproducing color faithfully is the highest calling we, as an LED company, have in order to deliver stunning imagery, yet no one is talking about it.
The industry is manipulating input signals attempting to adjust the LED display to satisfactory levels. At Neoti, we feel it’s unacceptable. As a display manufacturer, we take the responsibility seriously to deliver content with true-to-life color reproduction.
To some people it may seem insignificant, but we know it holds immense significance in our modern world. We join our friends at PANTONE to proclaim that Color Matters!
Color fidelity is absolutely crucial to the messages images convey and the experiences they create.
Color fidelity is about reproducing colors as they were intended by the content creators. Not manipulating, exaggerating or sensationalizing the content in any way.
Think about color’s impact on future generations. Younger generations are highly digital and visual, and stunning content makes an impact. It’s molding and shaping perspectives. Whether it’s a breathtaking sunset, a thrilling sports event, a critical piece of data, or representing one’s God-given skin tone, accurate color representation is paramount.
Imagine watching your favorite movie on a display where the colors are washed out or distorted. The magic of the cinematography would be lost, and the emotional impact diminished. Now, think about a business presentation or a scientific visualization where the accuracy of data is crucial.
Inaccurate colors could lead to misunderstandings, misinterpretations or even a missed diagnosis!
But even still it’s not just about aesthetics or data accuracy.
Color fidelity also plays a significant role in industries such as advertising and marketing. Brands spend millions crafting their identities, and accurate color reproduction ensures that their logos and branding elements are displayed correctly, maintaining brand integrity and consumer trust. So, let’s pause for a minute, and give credit to the print industry who has spent decades being accountable to color fidelity.
Consider the impact on industries like design and fashion, where color is not just a tool but a language. Architects rely on accurate color representation to visualize their designs. Fashion designers need to see how their creations will look under different lighting conditions. In these fields, the ability to trust the colors displayed on LED screens is invaluable.
So, how do we ensure color fidelity in LED video displays? A proprietary color engine that we call infinite color technology.
It requires a combination of advanced technology, precise calibration, and the development of industry standards.
Display manufacturers must invest in high-quality components and rigorous testing to achieve true color reproduction across their products.
With UHD Pro XF+, content creators play a crucial role in optimizing their content for the specific characteristics of LED video displays.
By understanding the capabilities and limitations of the technology, they can ensure that their work shines as intended, captivating audiences and delivering messages with clarity and impact.
In conclusion, color fidelity is not just a technical detail; it’s a cornerstone of the digital viewing experiences. Color Matters.
Whether we’re watching a movie, analyzing data, or engaging with brands, color representation shapes how we perceive the world around us. As we continue to push the boundaries of LED display technology, let us not forget the importance of preserving the true performance of the colors in our world and in our imaginations.
Color is a language, if you misspell the words, no one will understand you.
